My interest in design and technology started at school and so started an apprenticeship as media designer in 2010. During my Interaction Design studies at Hochschule Osnabrück, I worked in an e-commerce agency and later I did a practical semester at the automotive agency icon incar. Since the end of my studies I have been working at Cariad on the UX of the corporate brands Volkswagen, Audi and Porsche. More detailed information can be found in my vita.

My focus is on creating useable and delightful interactions, ideate innovative solutions and optimize workflows. In addition rapid prototyping is an essential tool in my work process to make ideas tangible as soon as possible.


    • Interaction Design
      Visual Design
    • Information Architecture
      User-Centered Design
      Usability Principles
      Cognitive Psychology Basics
      User Testing
  • Tools

    • Figma +++
      Sketch +++
      Framer +++
      After Effects ++
    • Blender +
      HTML & CSS ++
      Javascript ++
      React +
  • Contact


    Information acc. to § 5 TMG

    Sorel Loum

    Brüsseler Straße 25

    13353 Berlin